If you are a Phoenix, Scottsdale, Tempe, Glendale, Cave Creek, or Carefree business in Arizona and want to improve your web presence, you must take your search engine optimization seriously. To rank high in Google, Yahoo or MSN is not easy. The competition is fierce and only getting worse.
It is critical you determine your keywords you want to rank for. These keywords are words or phrases you feel someone would type in to look for your type of service or product. This is the most important aspect of your SEO strategy. Ranking for your "money" terms will bring you qualified traffic and customers.
On-Page SEO Optimization
How you set up your webpages is also very important. When a search engine spiders your site and pages it needs to read valuable content related to your business and phrases your customers will be typing in.
Your page title, meta description, meta keywords as well as subheads (h2's and h3's) are vital to your results. Even making sure that any images you have on your webpages should have a title that is a keyword phrase your potential customers will search on.
Off-Page SEO Optimization
Off page optimization includes link-building, content writing, article distribution, and other critical factors that will drive traffic to your pages and improve your search engine rankings for ALL pages of your site and not just your homepage.
Search Engine Marketing - Pay Per Click Advertising
Another option that should be strongly considered is pay per click (PPC) advertising. This is where you pay Google, Yahoo or MSN to show your ads for whatever keyword phrases you feel your customers will type in to find your business.
As you can see, there is a lot to consider to improve your web presence and drive targeted traffic to your retail website. At Arizona Search Engine Optimization we have proven we can get results. With over 20 websites ranked on the first page of google, we know what it takes to get results.